Noel Capon's Books
There are 2 books
1.
Key Account Management and Planning
The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset
By: Noel Capon
This edition: Trade Paperback, 480 pages
Publication date: October 15, 2010
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a...
Other Formats: eBook
2.
Total Integrated Marketing
Breaking the Bounds of the Function
By: Noel Capon, James Hulbert and Nigel F. Piercy
This edition: Trade Paperback, 368 pages
Publication date: March 25, 2009
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles,...
