Noel Capon's Books
There are 2 books
Key Account Management and Planning The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset By: Noel Capon
This edition: Trade Paperback, 480 pages
Publication date: October 15, 2010
The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a...
Other Formats: eBook
Total Integrated Marketing Breaking the Bounds of the Function By: Noel Capon, James Hulbert and Nigel F. Piercy
This edition: Trade Paperback, 368 pages
Publication date: March 25, 2009
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts.Why are some companies able to focus on the important points, while others fight internal battles,...