Noah Kerner's Books
There is 1 book
Chasing Cool Standing Out in Today's Cluttered Marketplace By: Noah Kerner and Gene Pressman
This edition: Hardcover, 272 pages
Publication date: May 1, 2007
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering...
Other Formats: eBook