David A. Aaker's Books
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Managing Brand EquityThe most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived...Read More -
Brand Portfolio StrategyIn this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how...Read More
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Brand LeadershipA dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in...Read More
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Building Strong BrandsAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking...Read More
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Consumerism, 4th Ed.The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern...Read More
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Authors on the Web
Investors Business Daily, October 16, 2009
..." The key: Work the sweet spot. It's the element that's central to customers' lives, say David Aaker and Erich Joachimsthaler, authors of "Brand Leadership." Tell how your top product affects buyers. ? Compare. Include this: "Who's your biggest rival?"...
Livemint.com, April 9, 2009
...roof. The voices whose views have been amalgamated into the book include the likes of Kevin Lane Keller, David Aaker, Don Schultz, Jagdish Sheth, Leo Berry, Bernt Schmitt, Raj Srivastava, Rod Brodie and Leslie de Chernatony. All of them are...
