New from Simon & Schuster

Rebel Yell by S. C. Gwynne
The Innovators by Walter Isaacson
Rocks by Joe Perry
All the Light We Cannot See by Anthony Doerr
As You Wish by Cary Elwes and Joe Layden

Bradley Gale

Bradley T. Gale is president of Market Driven Quality Inc. He served as Overseer for the Malcolm Baldrige National Quality Award during its first three years of existence, and currently is on the Steering Committee for the Conference Board's Total Quality Management Center. Gale is coauthor with Robert D. Buzzell of The PIMS Principles (Free Press, 1987), which has been translated into four languages.
Become a Fan

Books by this Author

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding in which market...
Read more about this book

Resources

To download a file to your computer right-click on the link and choose 'save file as'.

High Resolution Images

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!